When the game was announced as a mobile title at Blizzcon, the crowd booed, prompting principal game designer Wyatt Cheng to respond with the now-iconic remark, " Do you guys not have phones?" After it was discovered that it would take up to $100,000 USD in microtransactions to fully upgrade a character, fan opinions of the game grew even more negative.
Despite being marred by controversy, Immortal was co-developed by franchise owner Blizzard and Chinese company NetEase and has been downloaded over 22 million times. According to a recent Data.ai report, the free-to-play offering generated $525 million in its first year after launching in June 2022.It appears that Blizzard's most recent release, Diablo IV, may have surpassed the revenue of Diablo Immortal in just a week after its release.
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